Data privacy statement

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Privacy policy of the Hörbären GmbH

Information on the collection, processing and use of data

Your trust in the correct handling and processing of your data is for the Hörbären GmbH, seated at Schönwalder Straße 15, 13585 Berlin, an important prerequisite for the success of the online presence accessible via www.hoerbaeren.de. The collection, processing (storage, modification, transmission, blocking and deletion) and use of your data is carried out exclusively in accordance with the applicable data protection regulations.

  1. collection, processing and use of personal data
  2. a) What is personal data?

Personal data is information on the identity of a person, such as name, address, telephone and fax number, date of birth or e-mail address.

  1. b) Is personal data collected, processed and used when using the online offer?

In principle, the online offer can be used without storing personal data.   However, if personal data is being collected, processed and used, the Hörbären GmbH will inform you of the corresponding handling of your personal data at an appropriate place and time or ask you to provide your personal data yourself – for example, to participate in a competition. In such a case, your personal data will only be collected, processed and used for this specific objective and in compliance with the principle of data avoidance. With the explicit registration by the user, the following data is collected: Gender, first name, last name, date of birth, e-mail address, street, house number, postal code, city, account number, banking code, account holder and optionally the country of origin and telephone number. The personal data you provide during the registration process will be collected, processed and used by Hörbären GmbH only for the purpose of establishing the corresponding contract, its execution and processing and for billing purposes. A collection, processing or use of any personal data beyond this purpose is only permitted if the customer has given his explicit consent or if a legal regulation allows or requires a different collection, processing or use of personal data. All personal data provided by you will only be collected, processed and used by Hörbären GmbH as the responsible entity. Hörbären GmbH will not disclose your personal information, except for your first and last name, to third parties. In particular not disclose such information to other companies or other organizations, unless you give Hörbären GmbH your expressive consent to do so or Hörbären GmbH is required by law to disclose such data, for example, due to a court order or pending administrative order. If Hörbären GmbH commissions third parties with the collection, processing and use of data within the framework of commissioned data processing in accordance with § 11 of the Federal Data Protection Act, this will also take place exclusively in compliance with the legal provisions on data protection.

 

  1. Collection, processing and use of user data
  2. a) What is user data?

User data is data that can be collected when any website is accessed.

  1. b) How is the user data collected, processed and used when accessing this online offer?

When accessing the website, Hörbären GmbH temporarily stores your user data. This storage takes place for the detection of technical disturbances or abusive behavior online and as far as necessary to establish further connections. If you expressly register, it may be necessary to collect, process, or use your user data for billing purposes. If this is the case, your information will be stored for up to six months after the invoice is sent, and beyond that only if and as long as the user raises objections to the invoice or fails to pay the invoice despite a payment request has been sent.

If the data is required to comply with existing legal, statutory or contractual retention periods (also in regards to third parties), we will block the data in compliance with the legal requirements. All user data will only be collected, processed, and used by Hörbären GmbH as the responsible entity. Hörbären GmbH will not share your data with third parties, in particular not with companies or other organizations, unless you give Hörbären GmbH your expressive consent to do so or if Hörbären GmbH is required by law to release this data, for example, due to a court order or administrative order.  If Hörbären GmbH commissions third parties with the collection, processing, and use of data within the framework of commissioned data processing under § 11 of the Federal Data Protection Act, this will also take place exclusively in compliance with the statutory requirements on data protection.

  1. Correction of data repeal
    a) If you are no longer interested in receiving certain information or offers, or if you no longer wish to receive the information/offers via a certain channel, please use the settings options in your account or send an e-mail to Hörbären GmbH via the following e-mail address: anfrage@hoerbaeren.de.
  2. b) You can also contact the aforementioned address if you wish to revoke your consent to the collection, processing and use of your data for the future. In this case, Hörbären GmbH will immediately delete all of your data stored in this regard, provided that it is possible in compliance with the purpose of the contract and provided that there are no compelling legal reasons hindering deletion. Please take into account that for technical or organizational reasons there may be an overlap between your revocation and the use of your data in the context of an already ongoing campaign.
  3. Use of cookies

We would like to point out that this website uses cookies. The acceptance of such cookies by the visitor/user is not a prerequisite for the use of the website. However, not all functions of our website may be accessible if you do not accept cookies.

  1. a) What are cookies?
    A cookie is a small text file that is sent by the respective servers when a website is visited and temporarily stored on the hard drive of the user’s computer. If the corresponding server is accessed again, the user’s browser sends the previously received cookie back to the server. The server can then evaluate the information obtained through this procedure in various ways. There are two different types of cookies. On the one hand, there are session cookies, which are only stored for a particular browser session. This means that the cookies are automatically deleted immediately when the respective browser is closed by the visitor/user. On the other hand, temporary/permanent cookies, which are stored for a longer time or in some cases indefinitely on the user’s drive.
  2. b) How does the Hörbären GmbH use cookies?
    Hörbären GmbH uses both session cookies and temporary/permanent cookies on its websites. When a user visits a website of our online offer, cookies are sent to the user’s browser and stored on the user’s hard drive. These cookies aim to make our online offer more user-friendly, effective and secure. The cookies do not contain any personal data or any personal information about the user, so that it is not possible for us to identify the person with the information obtained from the cookies. The information obtained is used solely for the purpose of compiling statistics on the use of our online presence. This enables us to adapt our online offer to our customers’ preferences in the best possible way. The session cookies are automatically deleted from the customer’s hard drive at the end of the browser session. However, Hörbären GmbH also uses cookies that remain permanently on the user’s hard drive. These cookies are necessary to recognize the visitor and which settings and inputs the visitor requires when a new visit to our website is made. These cookies remain on the hard drive and delete themselves after the specified time.
  3. c) Which kind of data do the cookies contain?
    The cookies are used to store certain information on usage behavior, visited sections of the Hörbären GmbH website. However, no personal data is stored. The stored cookies therefore do not allow the assignment of usage behavior to a specific or identifiable person. Insofar as cookies are used, they are assigned with encrypted numbers. Name, IP address, addresses and other personal data are not included in those cookies and the cookie ident numbers do not contain personal information. The information transmitted to Hörbären GmbH is anonymized in such a way that we only obtain information about the websites which were visited, which films seen, or which individual pages on the homepage viewed. This information is only transmitted and stored under a pseudonym, which cannot be assigned to a specific name. The storage is therefore only for our own review of the efficiency of our content and not for the evaluation of personal usage behavior of identifiable individual users.
  4. d) Are third party cookies or webbeacons used?
    The advertising in this online offer adapts to you by anonymously collecting and processing your usage behavior based on predicted interests. To this end, third-party companies store cookies on your computer on our behalf, which collect usage data. Data can be collected, for example, while you navigate through our website or click on advertisements. In this way, we can analyze the use of online advertising that may be of interest to you and adapt it to your preferences (“usage-based online advertising”). In no case will personal data (such as name, address, e-mail address) be stored. If IP addresses are recorded, they are anonymized so that it won’t be possible to identify a particular user.

If you no longer wish to receive usage-based online advertising, you can disable or prevent the storage of cookies via your browser settings. In addition, you can object to the use of cookies by third-party companies acting on our behalf via the following links:

Google Analytics
This website uses Google Analytics and Google Remarketing. The services are provided by Google Inc. (“Google”). You can prevent data collection by Google Analytics and Google Remarketing by clicking on the link below. This will install an “opt-out cookie” in your browser so that in the future no collection of your data will take place when you visit this website:

Deactivate Google Analytics

Google Analytics and Google Remarketing are services provided by Google. Google uses so-called “cookies”, text files, which are stored on your computer. The cookie generates information about your use of this website and transmits this information (including your IP address) to a Google server in the USA where your information is stored. The use of the “anonymizeIP” function for your IP address guarantees a high degree of anonymity within the European Union or member states of the European Economic Area by shortening the IP address by the last octet, which means that a clear identification of the IP address is no longer possible. Google observes the data protection provisions of the “US Safe Harbor” agreement and is registered with the “Safe Harbor” program of the US Department of Commerce.

The information is used by Google to evaluate your use of the website. Reports on website activity are generated for the website operator and other services related to website and internet usage. The information may be transferred by Google to third parties if this is required by law or if third parties process this data on behalf of Google.

Ads are placed on websites on the Internet by third-party providers and Google. Google and third-party providers will use the data to place ads on third-party websites.

Your IP address will not be associated with any other data held by Google. You can object to the collection and storage of data at any time with effect for the future. You can deactivate the use and storage of cookies by Google by making the appropriate setting in your browser software or by visiting www.google.de/privacy/ads and clicking the “Opt-Out” button. Alternatively, you can deactivate the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at www.networkadvertising.org/managing/opt_out.aspaufrufen. For more information on Google’s policies, please visit www.google.com/intl/de/privacy.

If you object to the use of cookies, please note that you may not be able to use the full-service offer of this website.

  1. e) What is onsite targeting?
    On the website of Hörbären GmbH, the cookies described above (session cookies and temporary cookies) are used to store data for the optimization of advertising. As already stated, no identification of the respective user can be made. It is only collected data for the optimization of the website. The data is used to provide advertising/special offers and services tailored to the respective user. In this way, the online offer can be made more attractive for the customer and can be used in a better and more customer-friendly way. This is how customized advertising/services can be offered to the respective customer taking particular interests into account. As a result, the customer will only receive advertising that really interests him and not a wide range of general, unrelated advertising. Apart from this, the customer can of course revoke his consent to receive advertising in general at any time.
  2. f) What is re-targeting?
    Re-targeting works very similar to onsite targeting. The main difference is that re-targeting also involves third-party companies. The website of Hörbären GmbH also uses so-called re-targeting software. This technology enables a user of the Hörbären GmbH website to be addressed with advertising on the websites of partner offers. In this way, the user can be provided with interest-based advertising that goes beyond the range of services offered by the Hörbären GmbH. For this purpose, the above-mentioned cookies (session cookies and temporary cookies) are also used, with which the previous usage behavior can be analyzed. No personal data is stored or passed on. Also, the partner offer of the Hörbären GmbH will not receive any personal data of the user. Advertising is only displayed on the website of the partners, without providing the data (cookies that store user behavior) which is necessary to merge such information with the personal data of an identifiable person. For third parties, identifying users by combining the usage behavior with the respective identity of the person is not possible.
  3. g) How can cookies be generally disabled?
    Of course, users can temporarily or permanently prevent the storage of cookies by setting the browser accordingly. If the customer sets the browser as to prevent the storage of cookies, he may no longer be able to fully use all services and/or functions of our online offer. Each browser can be set so that cookies are generally rejected. If the customer wishes to reject the use of cookies, please follow these steps.

Internet Explorer:

– Tools menu – Internet Options

– Privacy” tab: Click on the “Sites…” button.

– The text “gc-company.de” must be entered in the “Address of website:” field and confirmed by clicking on the “block” button. The browser will then no longer use cookies for gc-company.de, while other websites will be excluded.

Chrome:

To specify the handling of cookies for specific websites or domains, click on “manage exceptions”. The cookies and website data exceptions dialog box appears. Follow these steps to add a rule:

– Click on the “add new exception pattern” box and enter “gc-company.com”.

– Use the menu to select whether the website is allowed to store cookies. If you select delete on exiting the website, the website’s cookies will always be deleted when the browser is closed.

Mozilla Firefox:

– Tools menu – Settings

– Privacy” section: Cookies

– Click on the “Exceptions” button

– Use the menu to select whether the website is allowed to store cookies.”

 

  1. No liability for website and the data privacy stipulations of partners
    On its website, the Hörbären GmbH refers to various cooperation partners who in turn offer telemedia services, in particular websites, for user access. These companies usually release their own data privacy statements. Hörbären GmbH assumes no liability for these statements, which are not related to Hörbären GmbH. We ask you to inform yourself about the respective data protection practice there.
  2. Data privacy
    Hörbären GmbH takes all reasonable technical and organizational measures to ensure the secure collection, processing, and use of your data. To prevent unauthorized access or disclosure and to ensure the accuracy of the data and the authorized use of your data, Hörbären GmbH has put in place appropriate technical and organizational procedures to safeguard and secure the data collected online. Nevertheless, Hörbären GmbH cannot accept any legal responsibility or liability for the disclosure of your data due to errors in data transmission and/or unauthorized access by third parties. Hörbären GmbH strives to handle your data responsibly and to protect and safeguard your privacy interests.
  3. Information/Suggestions
    For more information and suggestions on the subject of data protection, Hörbären GmbH will be happy to help you via anfrage@hoerbaeren.de.
  4. Change of data privacy regulations

Hörbären GmbH reserves the right to change its data privacy regulations at any time in compliance with the applicable data protection laws. Insofar as you have given your consent under the current data protection provisions in the course of registration, Hörbären GmbH will inform you of possible amendment to these data protection provisions at an appropriate time and place.